Pagpapalit ng ‘It’s more fun in the Philippines’ promo, inayawan sa Senado

MANILA, Philippines- Iminungkahi ni Senador Nancy Binay na huwag nang palitan ng Department of Tourism (DOT) ang campaign promo nitong “It’s more fun in the Philippines” dahil bukod sa magastos, ibinasura ng Palasyo ang probisyon nito sa 2023 budget.

Sa pahayag, sinabi ni Binay na kanyang inirerespeto ang kapangyarihan at prerogative ng chief executive sa pag-veto sa alinmang probisyon ng badyet, kaya’t nararapat nang huwag palitan ang promo.

“Having been sidelined by the pandemic, we recognize the need to kickstart the tourism industry and push our persuasive power to sell the Philippines,” giit ni Binay.

Aniya, kinikilala ang inisyatiba ng ahensiya na promosyon ng turismo sa pero malaking gastusin ang rebranding at panibagong marketing strategy na isasagawa kapag pinalitan ang “It’s more fun” promo.

“We appreciate the promotions initiative of the DOT, but rebranding and marketing can be very costly considering that the DOT would be spending in millions of US dollars by just changing the slogan, not to mention the printing of marketing collaterals, global quad-media advertising placements, international and local sponsorships, travel and trade shows, and other below-the-line campaigns,” ayon kay Binay.

“It is our commitment to equip the DOT with the necessary marketing tools, and provide essential funds to support its programs. But given the country’s financial challenges, changing to a new slogan at this time may not be a compelling argument. As much as possible, we don’t want potential tourists to be confused with constantly changing messages every time they watch our new ads on television and social media,” dagdag ng mambabatas.

Umaasa si Binay na isasantabi muna ng DOT ang naturang plano upang palitan ang ‘It’s More Fun in the Philippines!’ campaign. Ernie Reyes

Pagpapalit ng ‘It’s more fun in the Philippines’ promo, inayawan sa Senado
Source: Filipino Pinoys